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How to use Keyword in your Blog Content



how to use keyword

Since search engines use keywords as a starting point when filtering results, it is incredibly important that you know how to properly use keywords in your content so that your content can be found, indexed and rated better.

Although there are many opinions about how keywords should be researched and used, I would like to give you basic and quick step-by-step instructions on the correct and safe use of keywords in all the content you have written/published.

How Many Keywords Should You Use On A Page?

When it comes to how many keywords to display on a page, the answer largely depends on what keywords you want to use, how they relate to each other, and whether they promote the message of the content. With proper keyword research, however, it shouldn’t be too difficult to get a list of 5 to 10 keywords. That being said, that doesn’t mean you should focus on all 10.

There are 3 main types of keywords:

  1. Primary Keyword
  2. Secondary Keywords
  3. Additional Keywords

Our primary keyword is the focus of the entire article, so the title and resulting content should reflect this. You can’t really write much of the content on two different topics, so only one main keyword should be used.

Secondary keywords are complementary to primary keywords, but only minor deviations. As a rule, a main topic contains 3-5 main discussion points. So it makes sense to use a handful of these secondary keywords.

Additional keywords are all other related keywords that are worded or spelled differently than the first two but mean the same thing. This is a trap to try to get different variations of your main keywords to try to rate them all.

In most cases, depending on the length of the content, there are a total of 3 to 8. This is divided into 1 main keyword, 1-3 secondary keywords and 1-4 additional keywords. This gives you the opportunity to start ranking for one of them and later even re-optimize your content based on your current ranking.

Using more than 8 additional keywords (assuming you don’t have incredibly long or extremely short content) can appear spam. It is incredibly difficult to incorporate them into natural writing for a content writer and is really not required. You will find that related keywords appear naturally and automatically when you write content based on some really good keywords. Doing more generally hurts readability and stands out like a thumb for both Google readers and page crawlers.

Where to Use Keywords in Your Content Writing

It’s easy to say, “You need to add keywords for SEO”, but implementation is quite another. In fact, there are certain rules and best practices for adding keywords to a website that can make your efforts much more rewarding.

You must include keywords in your written content by doing the following:

Insert Keywords in Your SEO Title Tag

Please note that I said the SEO title and not the title of your main article. You will optimize it in just a minute. First, let’s get some useful keyword data in your SEO title tag (also known as title meta tag). This title tag is similar to the meta description in that it is the name of the page that search engine results pages (SERP) see when they search for a keyword phrase. This title can be clicked on by the SERPs and leads the user directly to his page.

How to write SEO keywords in a meta title tag
Similar to meta descriptions, you only need to use a few characters (approx. 50-60) when writing your SEO title tag. For this reason, you typically want to limit your title tag to only your primary keyword and company name. This is the most concise, user-friendly and SEO method to do it.

Use Keywords in Your Article Title

If possible, insert the keyword in the title of your content. Since Google combines this title heading with its meta description to draw a picture of the content, it is very useful to have the keyword in the title as long as it can be used naturally.

If the keyword in the title cannot be used naturally, use a variant that still understands the meaning of the article while tapping on some of the main keywords in your keyword phrase.

Use Keywords in Your Meta Description

This is one of the most basic ways to add keywords to SEO, but is often overlooked. The meta description serves as a simple summary to describe what the content is about. So if you put the keyword in this summary, Google can better filter your results. It’s a powerful way to attach 1 or 2 of your key keywords to a portion of your page that is directly provided by search engines.

Reminder: A meta description consists of 160 characters (or 20 to 25 words) and describes what your page is about. This description appears under a page name and URL when people search for a keyword in search engines. Here is an example of a meta description as it appears on the search engine results page (SERP).

First, it is important to have the right tools. If you use WordPress, download the Yoast SEO plugin. With this little plugin, you can quickly optimize your content for SEO and readability and get points for entering your SEO meta description and your SEO title tag.

If you then use SEO keywords in a meta description, you must use the keyword at least once, but not more than twice. However, make sure you prioritize a useful and engaging description before filling in keywords, as this is the first thing anyone reads before visiting your website.

Use Keyword Within the First 200 Words

Knowing that Google is checking the first 200 words of a blog post, it is very important that you put your primary keyword in the first sentence or paragraph as much as possible without compromising the quality of the content. Similarly, you should try to use at least one secondary keyword in the first 200 words (but not in the first sentence).

Keep in mind that Google is trying to get a full picture of what the article is about. You need to be careful to get Google where you want to go and don’t get confused when tweaking content for keywords. This means that your primary keyword should be saved in all important places, your secondary keywords next and then all other additional keywords. Think of this as a usage pyramid with the primary keywords at the top.

The focus of the article (and introduction) is on the top of the primary section, supplemented by secondary and, finally, additional keywords to form a complete keyword structure and strategy for this piece.

Insert Keywords Naturally Throughout the Article

In what appears to be an SEO-centric digital world, it’s easy to forget that the reader comes first. You should never compromise your reader’s ability to engage, be informed, and educated about your content because keyword placement is poor. But believe me, it happens all the time. Here is a solution that allows you to write your keywords more naturally in your content.
One way to write keywords more naturally is to use “stop words” when writing keywords. These are words that can be inserted into keyword phrases so that they can read more naturally without decreasing their rank.

Use Keywords in the Last 200 Words

Just as an article introduction is important because it sets the framework for the content, the conclusion (or the last 200 words) could be considered as important, if not more important. For this reason, try to insert your primary keyword again near the last paragraph or next to the last paragraph, and add a secondary keyword if possible.

For blog posts, it’s generally best to include a call to action (or CTA) in the last paragraph. So if you can tweak the main keyword, that’s great! If not, read it as mentioned above in the penultimate paragraph.

Use Keywords in Headers or Headings (H1s, H2s, H3s, etc)

The heading (or headings) is a formatting tool that most text editors offer so you can share your text. From a purely visual point of view, they are essential. Large amounts of sales content, the end of which is not in sight, are intimidating and are often skipped completely. By using content sharing headings, you can visually move the reader to the most important or most interested points.

From an SEO perspective, headlines can be even more important. The HTML tags used to identify H1, H2, H3, etc. are also ranked notes so that Google knows what is most important in the content. Adding keywords to content headings may be the best way to rate multiple keywords. The more content you have, the more headlines you’ll have, so longer content generally ranks better than shorter content.

When a keyword is used in headings, the importance and importance of the keywords are emphasized. This way, search engines know how relevant these keywords are to your content.

Use Keywords in Image Alt-tags

If you don’t use images when writing content, ensure you do so. I cannot overemphasize the amount of opportunities you are missing unless you use visual cues(images) to educate, involve, and inform your readers and prospects. Writing pictures and content (and videos) perfectly matches the engagement of the users.
Regarding the use of keywords, using your keywords in an alt image tag can help make them appear when you search for an image. This can help users get to your content indirectly.
Images not only help share text and add color, personality, but it can also be a great opportunity to add keywords to your website. Take advantage of the ability to insert images into your articles and the blessed alt text that you can edit.

Use Keywords in URL

Last but not least, when adding keywords to your website you should try to include your main keyword in the URL of the main page of the article you wrote. If you followed the steps above and inserted your primary keyword in the title of your article, it should automatically appear in the URL when you publish it. But even if your title is similar to the main keyword but doesn’t contain it completely, you should change your page URL to include it later.

How Many Keywords Should You Put in Your Content?

This is a great question that is often discussed and discussed among SEOs. The real answer is that it only depends on the type of keywords and the length of your content.

However, the general rule of thumb is that you should try to include your primary keyword approximately every 100-150 words. So when you write an article with 1000 words, it is appropriate to insert the main keyword about 7 to 10 times. Also note that you want to distribute these keyword instances evenly throughout the article. You don’t want all 7 instances of your primary keyword to be in the same 200-word section, or you lose the flow of a consistent keyword topic at all times.

Secondary and additional keywords should not be included in the article more than your primary keyword. Regardless of your basis for using your primary keyword in your content, decrease the value for secondary keywords by about 25% and for additional keywords by another 25%. This helps you maintain a healthy keyword structure that Google crawlers should be able to follow easily.

Content References from BKACONTENT

Make sure to use this guide seemingly in your next blog content, it is not all about Keyword Research (though important), but having a content well optimized is very idea, as google now rank sites with good user intent contents, the the above How to use keyword guide, your next blog post should be a spark. Also, always ensure you submit your sitemap on google search console.

Kindly drop your comment if you appreciate this content, it helps me know what else to feed my readers.


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  1. Ajibola

    June 9, 2020 at 10:02 AM

    Well written post on the proper use of keywords in an article. Messing this part up can drastically affect SEO. Thanks for sharing.

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Digital Marketing

7 Best Google AdSense Alternatives To Make Money From Your Website



best google adsense alternative

Looking for the best alternatives to Google AdSense that will help you monetize your website?
Although AdSense is certainly the biggest name in display advertising, the only alternative is far from being this.

Whether you are looking for something to replace AdSense completely or just another additional advertising option, there are plenty of other services you can use to monetize your site.
I’ve listed 7 of the best advertising channels in this article. Some offer almost a 1:1 replacement for AdSense, while others give you something somewhat unique, such as text ads, suggestions for contextual products and more.

7 best Google AdSense alternatives for 2020 and beyond is the most common 1:1 AdSense alternative in this list, as it is Yahoo / Bing’s personalized ad product. It will serve relevant advertisements based on the content of each page of your website, including text and ads

You can make your own custom display ads, like AdSense, or let find out the sizes that produce the best results for you.
If you’re just seeking one alternative to AdSense on this list, I ‘d suggest it is this one. ‘s minimum payout is $100 which is a little higher than some of the other AdSense alternatives on this list.


Monumetric helps you make money by filling out your ad inventory with the highest available CPM offerings. Essentially, you set up the stock of ads on your site that you have available. Then, Monumetric helps you fill it out in the way you earn the most money for the impressions you get.

Monumetric has a reputation for being publisher-focused, with tools to help you control the advertisements are shown on your site and where they appear.

For instance, if you don’t want to show ads from a particular company or industry, Monumetric makes it easy for you to avoid those advertisers.

Monumetric works with websites that start at only 10,000 page views per month. However, Monumetric will charge a one-time setup fee of $99 if the site is under 80,000 page views.


BuySellAds is noteworthy in that it is not about displaying contextual ads automatically like you get with AdSense. You should then list your ad inventory on the BuySellAds marketplace, where advertisers should buy it directly.

You might say , for example, “I’ve got this footer ad spot that gets 30,000 impressions. I’m going to sell it for $300 a month ». Then, through BuySellAds, advertisers can easily buy that inventory – it’s all automated.

If you like this strategy, give the BuySellAds certainly a look.

The only downside is that if you are getting over 100,000 page views per month, BuySellAds will only work with your site.

Note: You’ll have ad space available at some point and nothing will display until you sell your ad space. You can configure “backfill” ads to run before your ads sell, to ensure you don’t miss out. One choice is to choose high-converting affiliate deals from common affiliate marketing sites-they will send you copy and paste banner codes.

Amazon Associates / Native Shopping Ads

Amazon Associates is an associate network of Amazon itself.

While a lot of people think more about Amazon Associates when it comes to manually inserting specific affiliate links into content, Amazon Associates also has its own personalized advertising service called Native Shopping Ads.

For Native Shopping Advertising, Amazon can view related items automatically, based on the content of each page on your site. If your visitors click on those items and make a purchase, you will receive an affiliate fee just as if you had inserted the connection yourself manually.

The only drawback is that you’re only only going to get paid if someone makes a purchase-you ‘re not going to get paid either for impressions or clicks like AdSense.

For Amazon Partners the minimum bonus requirement is $10.

If you decide to use Amazon Associates, make sure you are familiar with all of the rules, as Amazon Associates is much more stringent than other affiliate networks. You can’t hide the Amazon partner connections, for example.


With a variety of different ad types, PropellerAds can help you monetize your website, including some aggressive ad types that may or may not be right for you.

The two ad formats that are ideally suited are:

  • Native banners that have contextual advertisements relevant to your content.
  • Smart links that take users to the most important deal automatically.

If you’d like to become more aggressive, PropellerAds can also help …

  • Click / click ads
  • Interstitials that appear on your site before or after specified pages.
  • Push notifications which allow you to advertise even after the person has left your site (if they approve your push notification request).

PropellerAds offers weekly payouts and just $5 is the minimum amount of payment.


Skimlinks uses a similar approach to the network Sovrn /Commerce (VigLink), which you have seen above.

Essentially, it searches your material for mentions of the Skimlinks network’s more than 48,500 affiliate merchants. Skimlinks will automatically add an affiliate link if it finds a mention to give you a chance to earn a commission.

The good thing is that you don’t have to deal with a lot of different services, as it has so many partner merchants in its network.

The minimum charge is just $10, but Skimlinks works on a Net 90 basis , meaning you ‘re going to have to wait a little to get paid.


Bidvertiser lets you use a range of ad formats to monetize your website, including show banners, popunders, sliders, smart links and programmatic advertising.

They ensure 100 percent coverage for both desktop and mobile visitors, meaning that you will always have some type of ad display.

While Bidvertiser does support some more aggressive types of ads (like popunders), they have a compliance team to make sure the advertisers themselves are up and up.

At Bidvertiser the minimum payout is just $10.

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Digital Marketing

Blog Monetization Tactics



monetize your blog

This post wouldn’t be complete without including any ideas on how to actually monetize your blog. Before you use any of these tactics you need to consider whether they work with or against your blogging goals.

For example, if you want to earn money from ad networks like AdSense and build your mailing list, you need to remember that more distractions can often cause lower conversions. The average lifetime value of a mailing list subscriber is higher than a few $ or even a few cents that you may earn when someone clicks on an ad and leaves your website – a lot higher.

It’s worth thinking about.

Sell services

It doesn’t have to be anything complex like developing some sort of software. As a blogger you have skills and you can get paid to use those skills. If you’re a subject matter expert, it’s worth considering consulting or offering training too.

You will need a dedicated page to list your services at the very least, but you’ll get better conversion rates if you have a dedicated landing page for each of your services.

Sell direct ads

Selling ads directly from your blog can be a great way to increase your revenue. If you’re a WordPress user then there are plenty of advertising plugins to help you automate the process to some extent.

That would rely on your blog or you to get ad sales but you would get 100% of your revenue, or you could use a solution like – your site would get listed and put in front of potential advertisers, but it does mean giving up a % of your ad revenue.

Display CPC ads

I’m not a fan of CPC ads but it needs to be mentioned. With CPC ads you will earn money each time someone clicks on one of the ads.

Typically, to make this worthwhile you will need a significant amount of traffic. The % pay out will depend on how much advertisers are bidding for the ads that are displayed on your site. In the good old days, plenty of bloggers made serious cash with Google AdSense by working in niches that advertisers were bidding extremely high amounts. It was a great way to make money. The downside now is that it’s difficult to serve targeted ads thanks to things like remarketing.

The other downside is that visitors will be leaving your site for just a few cents in some cases – not very worthwhile if your blog is new and chances are that it’s not worthwhile even when your blog is established.

If you want to give it a shot, here are a few ad networks to try:

Sell your own products

One of the big things that I’ve picked up from Shane Melaugh in a group interview that I published last year was that the real difference to his success came when he started releasing his own products.

If you can create your own themes, plugins or software then you definitely have a big advantage but it’s not the only way. Creating an eBook or a training course out of what you know can be just as successful.

Getting started with selling your own products is extremely easy thanks to the technology available.

Sponsored posts

A lot of brands are looking for exposure and some are willing to pay for it. Selling sponsored posts can be a good way to generate some additional revenue. It’s important to ensure that you label any posts as ‘sponsored’ and it’s worth adding the nofollow tag to highlight to search engines that it’s a paid link.

This does mean waiting for marketers/brands to approach you, but you could try using sites like PayPerPost that pay bloggers to review products etc.

Paid newsletter with exclusive content

This is another option that you could try, although it’s not as popular as it used to be. Having said that, despite how much free content there is on the web, some of the best content is kept locked away from public consumption.

Create a paid membership site

Membership sites are a great way to generate recurring revenue. You could offer exclusive content, a paid forum or both. These typically work best when you continue to add value and give your members a reason to stay with you.

Thanks to the likes of WordPress, there are plenty of solutions available to help you get started.

Promote affiliate programs

Affiliate marketing is probably one of the most popular ways to earn money from your blog. When you sign up for an affiliate program you will get your own special referral link, when someone clicks on the link and makes a purchase you will get a commission.

The best way to do this is to promote products you’ve used, that way you can write detailed reviews. You may want to promote affiliate programs to your list, but your subscribers will appreciate it if you don’t turn your list into a ‘every single one of my emails is promoting a product’ type list.

It’s worth noting that certain niches will have affiliate programs with very low commission percentages whereas others will be a lot higher. Plenty of products will have their own affiliate program where you can sign up directly and others will use an affiliate network.

Promote CPA programs

CPA stands for ‘Cost Per Action’ – it’s similar to affiliate marketing because it involves the use of a referral link but it relies on people performing a certain action for you to get a pay-out.

The ‘action’ required can vary. Some may be email submits, others may be software downloads or product purchases.

Some programs will offer you as little as a few cents, whereas others can be in excess of $30.

Typically the higher the pay-out, the less likely someone would be to complete an action.

Getting signed up for a CPA network is usually more of a challenge than getting approved for any old affiliate program.

In fact, to get signed up for a few listed below I had to have telephone interviews and send over various pieces of information. That was a while back, not sure if that’s changed.

Start your own ecommerce store

What? Create my own ecommerce store? Yep, you read that right!

This is definitely one of the most challenging monetization strategies we’ve discussed in this list, but bear with me for a moment.

Let’s say you run a food blog for example. There is no end to products you could sell to your readers. The easiest way to tackle this would be to sell recipe based eBooks to your readers – with an ecommerce approach you’d make it easy for people to add multiple books to their order.

And from a user perspective it would work out well because they can pick and choose what they like. Then there’s all of the physical products you could sell. Anything from physical recipe books to utensils. But let’s step back from all of the cool possibilities for a moment and return to the real world.

This isn’t an option for everyone, so I’d recommend putting a lot of thought into this if it is an option. If you want to sell physical products then you need some seed money but you also need to treat your blog like a real business and it may involve hiring support staff & storage space. All that can make it tricky.

Then again, you don’t have to go down the route of physical products – digital products can be just as, if not more effective. And it’s easier to do.

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Digital Marketing

6 Best PLR Sites 2020



best plr sites

If you intend to make money from information marketing, and you find it difficult to create your own product, either an eBook, software, videos, templates or any digital product, using the best PLR sites is the only option you’ve got.

PLR (Private Label Rights) products are digital products that can be in the form of an ebook, software, online course videos, value-packed articles, etc. You can claim the intellectual property rights for these PLR products to sell.

The best thing about PLR products is that you can sell them under your brand and keep all the money and profits generated. Moreover, you don’t have to waste your time and effort on product creation.

All you have to do is pick a PLR site, join the platform as a member, pick the right products to sell and start making money.

Today, we have a great opportunity to use products already created by other people as our own, the PLR industries have made this a great choice. But, which PLR site can benefit our business, and make us more money the most?

Here we will cover the best PLR sites in 2020.

Before getting into our best PLR sites list, let’s discuss how you can make money with PLR products.

How can you make money with PLR products?

If making money online has been very difficult, then leveraging on PLR products and making money from then can be a way to put you back in track and start your journey to money making. How then can one make money with PLR products?

Resell them:

Reselling digital products is far the most profitable way to earn money online with PLR. Due to the nature of digital products, the profit margins can be very high with this method.

It’s because it costs nothing to duplicate digital products and a single product can be sold thousands or millions of times.

A digital product can be sold on many marketplaces, such as Amazon, E-Junkie, Tradebit, JvZoo, Clickbank, and many more.

You can also create an online store or a blog and sell those products directly from your website, but here you will have to put some effort into the marketing part.

Depending on the niche you are familiar with, eCommerce, blogging, health, relationships and more, there are tons of PLR products around them all, just pick up one and begin promotion.

Create your own products copy:

Digital products such as eBooks, online courses, software are on huge buying demand right now. However, creating a digital product from scratch is not easy. You will need to have a lot of knowledge in your niche as well as some technical knowledge in the process. Also, you will need to come up with an idea, and in most cases a lot of written or video content.

The good news is that there are already made PLR products that you can turn into your own unique product by just changing them.

The best way around this is to change the PLR product and make it your own by re-branding, redesigning, and simply adding value to the product. You can increase the product’s value, by adding quality information and packaging it with other PLR products(as an offer bonus).

Build an email list:

E-mail marketing is the most efficient marketing channel for many companies and your e-mail list should be expanded.

One way to build your email list with PLR items is to send them to people in exchange for their email address. When you give your audience things that are useful free of charge, they will be more likely to share their email addresses and become subscribers.

PLR ebooks, courses, software, apps, and other PLR items will be your future subscribers’ great lead magnet.

These PLR products can be used to send occasional emails to your subscribers to improve trust and relationships, and potential product purchase.

Use the content on Social Media handles and Blogs:

Nearly every blogger struggles with creating material, because writing a quality blog post or producing a YouTube video requires time and effort. This can serve as a perfect solution for things such as PLR papers and eBooks.

Just keep in mind that if you are willing to use PLR to create your blog contents, make sure that they are original and do not cause SEO issues. PLR contents are usually not unique and original and require rewriting.

You may also use PLR eBooks in addition to PLR articles by gathering information from them and creating new articles.

What are the best PLR sites in 2020?


IDPLR consists of a variety of PLR content and is considered as one of the most popular PLR websites, and hence whatever you are searching for, you can easily find it on IDPLR.

It is a source of 12590+ PLR products and has more than 75,000 members.

The Gold membership of IDPLR comes in three variants:

  • 3 Month Access – $39
  • 1 Year Access – $69
  • Lifetime Access – $89

Visit IDPLR Now


MasterResellerRight was founded in 2006 and is considered one of the best PLR sites online today.

It gives you access to more than 8000 PLR products, which you instantly use or resell after joining the program.

  • Daily additions of PLR, MRR (Master Resale Rights) and RR (Resale Rights) products
  • Hosting account as a part of your membership
  • You can get exclusive member products from MasterResellerRight which you won’t find anywhere else
  • Access to over 10,000 PLR articles as soon as you become a member.

Visit MasterResellRight Now


IndigitalWorks came into existence in 2008 and has more than 100,000 members as of now.

The platform continuously adds new, high-quality digital products for online business covering all the major niches.

IndigitalWorks offers three Gold membership plans:

  • 3 Months access – $39
  • 1 Year access – $69
  • Lifetime access – $79
  • IndigitalWorks allows you to download 200 high-quality PLR products for free
  • It offers more than 10000 digital products to choose from
  • It has 137 training videos to help newbies set up and grow their online businesses step-by-step
  • It offers 10 GB of web hosting space on high-speed servers
  • With the help of IndigitalWorks, you can create professional landing pages for your WordPress site
  • You can preview the products before taking the time to download it

Visit IndigitalWorks Now

PLRproducts works with the quality providers to deliver you the best PLR products in many categories and niches. They also create their own products and add hundreds of them on a monthly basis.

This website is not a membership site, but a digital product store, and here you will have to pay for every download you make. The prices are not the lowest on the market, however, you get the right value for the money.

There’s nothing worse than purchasing a cheap PLR product that is low quality and requires to put long hours to completely change it. That’s not the case with as it really focuses on the quality over quantity.

On PLRproducts you won’t be able to preview products before you download them, however, admins provide in-depth descriptions for each product, so you can get a deep understanding of what they are about.

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PLReBookClub is a membership club founded by Ludovic Louisdhon and offers complete private label and resell rights to its products.

The product database adds up to 50 new products every month.

You can get the Gold membership plan of PLReBookClub at:

  • Pro – $149 for a 1-year membership
  • Starter – $99 for a 1-year membership, or
  • Pro – $24 per month
  • It offers several niches to choose one according to your needs
  • It offers some training videos on how to make money from PLR products

visit PLReBookClub Now


PLRMines is an online membership site having high-quality digital PLR products to help you grow your online business. It offers ready-made info products with PLR or RR, which you can flip and sell to your audience.

It offers two types of membership for you to choose: Free and Gold. You can get lifetime membership of the Gold plan with a one-time payment of $97.

  • You get full access to more than 7000 high-quality digital products
  • It offers eBooks, articles, videos, graphics, software, website templates, and PLR blogs
  • PLRMines members also get access to all the training videos and tutorials to get started

Visit PLRMines Now


Based on what I have learned so far, these are the best PLR sites from which you find easily find your ideal products to sell and earn money online. Share with us below which ones you would love to try, or if you have any to add up the list.

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